This is a brand that is part of the urban space and widely understood urban lifestyle. It is addressed to the young guys and girls submerged in the urban culture, who live in their own way, whose outfit emphasises their individual style. In the collections of the brand, the influences of pop and hip-hop culture, including the inspiration of graffiti, street art, urban sports and music, are clearly visible. When designing a collection, Cropp brand cooperates with illustrators and graffiti artists from all over the world. Cropp is also a partner of events aimed at artists and young people pursuing their passions. The brand assists in the organisation of the Baltic Games – one of the biggest events of extreme sports in Central and Eastern Europe, where skateboarding and BMX competitions are held.